BetterPets is one of the few pet wellness companies with Veterinary Product Numbers (VPNs) from Health Canada—proof of safety, compliance, and scientific formulation. This regulatory edge builds instant trust with consumers and accelerates market access.
The pet industry is expected to hit $157B in the U.S. by 2025 and $350B globally by 2027. With 94 million U.S. households now owning pets and Gen Z leading multi-pet adoption, demand for premium, wellness-focused pet products is soaring.
Our portfolio includes 7+ proprietary formulations, covering joint care, anxiety relief, digestion, and skin health. With packaging, branding, and regulatory compliance complete, BetterPets is plug-and-play for retail growth.
With strategic distribution in Canada and U.S. e-commerce and co-packing partnerships, BetterPets is structured for North American expansion—right as CBD and hemp pet wellness gain federal traction.
BetterPets benefits from deep expertise in natural health, clinical research, and consumer wellness trends—bringing credibility, R&D infrastructure, and operational excellence.
BetterPets is part of a global shift toward holistic, human-grade pet care. We’re more than a product line—we’re building a trusted wellness movement supported by transparent ingredients, ethical marketing, and science-led education.
Join BetterPets at an early growth stage and receive equity in a science-backed brand scaling across North America. Ideal for VCs and wellness-focused investors.
Fuel inventory and scale retail reach across Canada and the U.S. Great for distributors or retail groups seeking exclusive access and strong returns.
Back our U.S. CBD product rollout through co-packing or licensing. A direct play on the $2.9B U.S. pet CBD market opportunity.
© Betterpets 2025